
Recruitment & Employer Brand
June 28, 2016
Social networks: very useful but not for everyone!
Do you know the challenges of recruitment? Of course. And social networks probably quickly come to mind as a way to post your positions and carry out your search for that rare gem. They are indeed excellent tools with powerful search engines. Let’s think about LinkedIn, the most popular media. But is this really the best way to hire all your job profiles to fill?
At the risk of disappointing you, the answer is No. Take the example of the Robert Group which was recently looking for heavy goods vehicle drivers. In order to reach its target market, the company used radio as its main recruitment media. This means of communication is much more suited to this type of job since drivers spend hours on the road listening to the radio. Would you have thought about it?
The important message we want to convey to you is the following: adapt your recruitment strategies to your target audience and success will be assured, or almost. Indeed, other strategies and other important steps remain to be taken to confirm that the hiring of a candidate is a success. Let’s think about the quality of sorting applications, the battery of means to evaluate your candidates, including the relevance of interview questions to reference checks and even the integration of the new employee. These different items may be the subject of a future subject. To be continued!
Martine Drolet, CPHR
Plan a connection callAdvice Centre
Discover more inspiring content
Find out how our methodology has transformed companies from different sectors. Each article is proof of our expertise.

Performance Management & Discipline
Focus on motivation to generate more output
A mini-quiz on the professional motivation of Quebec workers challenges myths about salary and promotion.

Workplace Culture and Employee Retention
Where to invest your dollars to better retain your employees?
Non-financial compensation is essential for attracting and retaining employees. Encourages corporate practices for a successful business.

Overall Compensation & Pay Equity
How to eliminate headaches caused by salary increases?
How to standardize the salary increase process? A total compensation policy based on external, internal and salary equity can help.

Strategy & Organizational Performance
5 steps to successful change management
The success of any change management project depends on employee involvement, communication and human innovation.

Workplace Culture and Employee Retention
From Conceptualizing to Putting the ‘’Popcorn Brain Theory’’ into Practice
Discover the Pop-Corn Brain theory and its impact on creativity and productivity in the workplace.

Recruitment & Employer Brand
The Work-Vacation Policy: A Strategic Advantage for companies
Learn how a work-vacation policy can improve employee satisfaction and enhance your company's attractiveness.

Recruitment & Employer Brand
Human resources outsourcing: when and why?
Discover the benefits of HR outsourcing to lighten your workload and benefit from cutting-edge expertise in human resources management.

News & Editorials
Black History Month: Confronting Victimization and Workplace RealitiesBlack History Month: Between Victimization and Corporate Reality
Black History Month: reflections on the challenges and successes of black professionals in the professional world.

Performance Management & Discipline
Disconnecting at work isn’t just a question of technological disruption!
Explore the impact of disconnecting at work on employees and companies. How can this initiative improve health and productivity at work?

Workplace Culture and Employee Retention
Bill 68 Compliance: Simplification of absence management and impact on employers
Find out how Bill 68 simplifies absence management by cutting red tape for employers, with impact from January 2025.

Performance Management & Discipline
Why is socializing important at work?
Discover the importance of socializing at work. Fostering communication and relationships between employees can have a positive impact on their well-being and motivation.

News & Editorials, Performance Management & Discipline
Constructive Dismissal and back to work: The Risks of Modifying Conditions for Employers & Employees
Back to work: legal consequences for employers. Find out about employees' rights when faced with unilateral changes to working conditions.