
Recruitment & Employer Brand
February 21, 2025
The Work-Vacation Policy: A Strategic Advantage for companies
In the Digital Age of Work, Flexibility is Key
In today’s digital work era, where remote work has become the norm for many employees, small and medium-sized enterprises (SMEs) must compete with multinational corporations to attract and retain talent. One often underestimated but highly effective lever is the work-vacation policy. When properly adjusted, this policy can have a significant impact on employee satisfaction, productivity, and your company’s attractiveness by allowing employees to work from wherever they choose.
The Importance of Flexibility in Vacation Policies
Today’s employees, especially in urban sectors like Greater Montreal, seek greater flexibility in managing their work schedules. Work-life balance has become a key factor in choosing an employer. According to a study by Randstad, “52% of millennials prefer working remotely and seek flexibility when selecting an employer.”
For SMEs, offering an attractive vacation policy that allows employees to be temporary digital nomads can help compensate for the sometimes more modest financial benefits compared to larger companies. According to Immigration Canada, “this work model is one of the pillars of the Technology Talent Strategy announced on June 27, 2023. This way of working in Canada has recently been highlighted. Canada’s goal is to encourage interactions between highly skilled digital nomads and Canadian employers who may want to offer them jobs.”
More realistically, it’s not just about offering more vacation days. Flexibility in using those days is just as important. Allowing employees to split their vacations, take half-days off, or combine public holidays with their leave can greatly enhance job satisfaction. In return, employees will be more motivated and productive.
Adapting the Policy to Operational Needs is Possible
Unlike large corporations, SMEs have fewer resources to cover an employee’s absence for an extended period. That’s why it’s crucial to have a vacation policy that is both flexible and well-structured. Here are some key considerations:
- Advance Planning: Encourage or require employees to plan their vacations in advance. This helps better manage workloads and avoid situations where several key employees are absent at the same time. The work-vacation policy can also be limited to specific periods.
- Progressive Vacation Benefits: Offering a more generous vacation policy than the legal minimum and providing additional vacation days after a certain length of service is an excellent retention strategy.
- Vacation Purchase Program: This allows employees to buy extra vacation days under predefined rules, providing more flexibility while ensuring consistency with other leave policies.
The Work-Vacation Policy as a Competitive Advantage
Companies have everything to gain by updating or implementing their work-vacation policy. By offering a flexible approach that aligns with modern employee expectations, they can not only improve workplace well-being but also position themselves as top employers who value a positive remote work experience. In the long run, a well-designed policy is an investment in talent retention and engagement—both crucial elements for sustainable business growth.
Adopting a smart and tailored strategy means offering your employees a balance between their professional and personal lives while optimizing your company’s overall performance.

Audrey Othot, CPHR
Human Resources Consultant
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