The gymnastics required to find the qualified talent you need can sometimes be overwhelming to the point of turning gray hairs on your head. Caution: don’t fall into the trap of thinking that the matter is in the bag once the exercise is over! This is a false impression. Commitment, loyalty and job satisfaction develop over time. A strong sense of belonging to the employer therefore makes your attraction efforts profitable by creating lasting bonds with your employees.
Developing and maintaining this feeling is a challenge in itself, but it responds to a fundamental social need: the need to belong. In his theory of motivation and needs, psychologist Abraham Maslow mentions that not only is this need universal, but that the way in which our needs are met is at the origin of our motivation at work.. And who says motivation, says productivity!
The feeling of belonging is directly linked to how you treat your employees. Respect is therefore essential and it is obtained by giving recognition regularly, by abolishing silos and by adopting good internal communication. When employees are an integral part of the team and have the opportunity to thrive through their work, a sense of pride develops. When we say “thank you,” a feeling of accomplishment is nourished.
A feeling of belonging is therefore created through positive experiences and stimulates commitment to the employer. From the first day, bring out the essence of your corporate culture by bringing to life an integration with the flavor of the values you convey. Its absence can mean the difference between a loyal and committed employee… or finding yourself back to square one.
After the “candidate experience” comes the “employee experience” which, we hope, lasts over time. Need help developing strategies to increase the feeling of belonging among your employees? Iceberg Management consultants are full of ideas to create an unforgettable “employee experience”!
A.H. Maslow, “A Theory of Human Motivation”, originally published in Psychological Review, no. 50, 1943, p. 370-396.