A word about the authors

A word about the authors

Julie et Médina 2017_

Julie Tardif, CRHA and Medina Cayer, MBA, Adm.A, CRHA are the consultants and visionaries who recently co- founded Iceberg Management, a human resources and organizational development consulting firm. Read moreWith their expertise, they help managers of SMEs and board members face both operational and strategic challenges, through the integration of best practices in management and governance. The purpose of Iceberg Management is to allow its clients to increase in organizational efficiency, by investigating the real causes of the problems and the implementation of concrete solutions tailored to the specific context of each organization.

Iceberg Management-0320

Martine Drolet, CRHA and Caroline Thomson, CRHA joined the Iceberg Management team early in the year 2016 while the firm ended its first successful year of activities. Read moreStrong in human resources and organizational development expertise, they fit perfectly into the mission and the goal of the firm, by supporting clients in their organizational challenges and by participating actively in the search to put-in-place solutions. Co-authors of the blog space advice, they take pleasure in sharing their advice to the community in order to improve a little more each day the wonderful world of work.


Our Story

Iceberg Management was born from the metaphor that strikes the imagination: the tip of the iceberg is only a tiny part of reality. It is said that more than 85% of its mass is hidden under water … but when you get closer, they are very high and majestic. Is it really bigger underneath?

I want to see all the photos of the trip

IMG_0154_sans nom_small

Discover what is hiding beneath the water

Passing near the icebergs allows us to see the immensity of the turquoise ice that is submerged. The metaphor therefore applies perfectly to organizations. But how come?

Because clients often see only the symptoms of problems affecting their organization, the Iceberg Management team invites them to dive underwater to discover the real causes and apply sustainable solutions.

The Iceberg Festival in Newfoundland

To find out more about their origin, the firm’s co-founders went to explore these wonders of nature more closely, directly in their natural habitat, in the Atlantic Ocean. Because they completely embrace the concept of the iceberg in their work methods, Julie and Medina traveled to Newfoundland to participate to the Festival of the Iceberg in St. Anthony in June 2016.

Not only did they make interesting encounters and learned more about the mysterious icebergs, they also relied on their beautiful friendship to celebrate their first successful year as entrepreneurs. Indeed, no less than 40 clients have benefited from their expertise during their first 12 months, totaling more than 1,500 hours of consultation. This accomplishment allowed them to proudly double the workforce of their team to better meet the growing demand of their customers.


Iceberg and our customers

Did you know that an iceberg takes 2 years to make itself visible on the coasts of Newfoundland? And that it took nearly 25,000 to detach itself from its glacier in Greenland? And would you like the results of your change management to be felt over night? Think again! All fine cooking takes time, and it is all the more true with the wonders of nature. So you have to know how to be patient, and be very well prepared to reap the expected benefits. The winds move the icebergs at night, and may leave us perplexed in the morning …

The fissure of a sparkling blue is a small miracle of mother nature. Pure water, which has been frozen about 25,000 years ago, appears to us like a turquoise light in the center of a block of condensed snow. What if this blue light represented your best employees? Would you be able to take advantage of it, like Newfoundlanders who harvest this pure water and bottle it at the source for the greater happiness of its inhabitants?


You also want to take advantage of your iceberg?

I want to learn how
Where to start?
Take 5 minutes to fill out our mini HR diagnostic tool.